Keep Your Eyes Peeled, the #PinkBeetle is Real and It’s Making a Scene

October 3rd, 2016 by

There are a few things that make the #PinkBeetle stand out, the least of which being its bright fuchsia coloration. One thing to note: the 2017 #PinkBeetle is the first (and currently, the only) vehicle to bear the official name of its own hashtag, due in no small part to the public call for a pink Volkswagen Beetle. But more than its flashy exterior and unique namesake, the #PinkBeetle is making some waves by raising money for breast cancer research through the auctioning of the first production #PinkBeetle.

The first Special Edition #PinkBeetle was auctioned off to the highest bidder to help fund breast cancer support and research. Volkswagen teamed up with FAB-U-WISH and The Pink Agenda in order to raise money to help grant wishes to those undergoing breast cancer treatments, as well as to help spread awareness of the disease to others. The first #PinkBeetle ultimately netted $30,272.00 to donate to the fight against breast cancer.

“We are thrilled that the first limited edition #PinkBeetle has helped raise money to join the fight against breast cancer by supporting the efforts of FAB-U-WISH and The Pink Agenda through this auction,“ said Vinay Shahani, Senior Vice President, Marketing, Volkswagen of America. “Volkswagen is proud to have worked with FAB-U-WISH, The Pink Agenda, and Giuliana Rancic, in their commitment to raising awareness for the cause, and finding a cure. The auction winner – and all bidders who participated – should be proud of their generosity.”

Here at Diehl Volkswagen, we’re proud to see Volkswagen out there making a difference in the lives of those who need it, and the creation of the #PinkBeetle is a fabulous surprise as well. Fans of the Volkswagen Beetle have been asking VW for a #PinkBeetle for some time, but a viral social media campaign finally tipped the scales, because the 2017 Limited Edition #PinkBeetle is officially part of the Volkswagen lineup. While we don’t have one here in our Butler, PA showroom just yet, if you’re interested in this flashy little Bug, give us a call at (888) 335-6115 or swing on into the dealership and we’ll help you place an order for one of your own!